If you frequent concerts or events that require tickets, you know that it can sometimes be extremely difficult to actually get tickets, especially with Ticketmaster. Now, the company is trying to make it easier for users by integrating with Facebook.
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Ticketmaster announced yesterday that they will start selling event tickets directly through Facebook events by the end of April. In order to get them, you have to look at the official event page on the Facebook app, and you will see a "Buy Tickets" link. Clicking that link will take you directly to the Ticketmaster page.
You will also have the option of buying from the Facebook Messenger app using the virtual assistant M, who will be able to send you a copy of your digital tickets so that you can print them out.
“By putting the ability to buy tickets directly within Facebook we hope that we’re going to provide a more seamless purchase experience and sell more tickets,” Ticketmaster’s VP of distributed commerce Dan Armstrong told BuzzFeed.
Facebook will, of course, receive the standard affiliate percentage of each ticket sale that is made via the social platform. The purchase will still be made on Ticketmaster, so that is what will show up on your bills. This isn't available for all Facebook events, but only a certain number. The ones that it will work on for now are general admission tickets.
Eventbrite is also integrating with Facebook to sell tickets. However, unlike Ticketmaster, you will be able to buy the tickets within the Facebook app. Once you confirm your sale, you will get a QR code that will enable you to access your tickets.
More information is expected to come at the Facebook Developer's Conference this week.
“Because events are inherently social, Facebook has been an important partner to Eventbrite since the early days,” reads a statement from Eventbrite VP of product Laurent Sellier. “We’re excited to continue to work together in new ways to reduce friction for consumers and increase conversion for our organizers.”
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Of course, you can still use the Ticketmaster app and website to buy tickets, especially for events that are extremely popular and you want to pick your seats.