Is The World Of Warcraft Movie Going To Recharge The Franchise?

Posted: Apr 14 2016, 6:38am CDT | by , Updated: Apr 14 2016, 9:33pm CDT, in News | Latest Movie News


Is the World of Warcraft Movie going to Recharge the Franchise?
Credit: Warcraft

The World of Warcraft Movie will be in movie theaters on June 10.

It’s the movie that many MMORPG fans have been waiting for since the idea was first touted in 2006, and while the process has taken some ten years to complete, the hype has yet to die down. Although fans of the World of Warcraft franchise, and those curious about its imaginary realms, will be looking to be entertained, game maker Blizzard, and its production company Blizzard Entertainment, will no doubt be hoping for far more. Indeed, it’s most likely that they’ll be keen for Warcraft to do for WoW what Casino Royale did for Bond, and Batman Begins did for the Caped Crusader’s reputation; is it possible that one of this year’s most talked about movies could revive its ailing franchise?

The story begins…

From that first media announcement some ten years ago, the production of Warcraft has taken many twists and turns. Now, at last, with director Duncan Jones at the helm, the expertise of Legendary Pictures, Blizzard Entertainment, and Atlas Entertainment, and the talent of Travis Fimmel, Paula Patton, Dominic Cooper, Ben Foster, and Toby Kebbell, Warcraft is ready for the World…of Warcraft.

It all starts, as most movies do, in a time of peace…

World of Warcraft fans are likely to recognize the plot of the film with little prompting, as it follows the games’ earlier narratives, and the associated literature that was released in support of the Warcraft Universe. Set in the peaceful realm of Azeroth, Warcraft begins as a conflict looms; orc warriors fleeing their dying home of Draenor find themselves thrown into battle with the humans as a gateway, known as the Dark Portal, appears to connect their neighboring worlds. What commences is a war of epic proportions as the humans “face destruction” and the orcs “face extinction”; only an allegiance between the leaders of both clans, against a greater evil, can bring peace once more. While die-hard fans are likely to be excited by the revelation of plot details and trailers, even those unfamiliar with the franchise are joining in the buzz; fans of fantasy, it would appear, are keen to get their hands on something new.

Oh, and extras; everybody loves extras, after all. In addition to the movie’s growing hype came the announcement, some two months ago, that fans attending viewings of the movie may be in line for a coveted Ultimate Movie Edition expansion pack. It’s a treat that’s yet to be confirmed, but its very mention is likely to have caused more than a little excitement in the ranks. Will it be enough to draw the big crowds, though?

Engaging a new legion of fans: can Warcraft revive the WoW franchise?

While box office officials and Hollywood suits will no doubt be keeping a keen eye on Warcraft’s performance and stats during its opening weekend and beyond, Blizzard Entertainment will perhaps be a little more nervous; it has been well-documented over the course of the last year or so that subscriptions to the once-hugely popular MMORPG have been dropping significantly, with August 2015 seeing its lowest level of players since 2006.

Many reasons for this decline have been touted in recent months, including lower conversion rates; when the game was launched in 2004, many role-play fans chose to try it in the wake of the hype and stuck around in order to enjoy its evolution. Now, however, new players are few and far between, although the die-hards still manage to keep things interesting – some 5.6 million subscribers still regularly accessing the MMORPG agree.

Blizzard CEO Bobby Kotick will, no doubt, be hoping that the increased press and awareness garnered before, during, and after the movie’s release will tempt new players into the game; a premise that isn’t altogether unlikely. After all, there’s no doubting the popularity of the fantasy genre at the movie theaters, and cinemagoers are often quick to engage with the characters, plots, and worlds introduced to them long after they’ve left the screening. Fans of the format will be looking to Bobby Kotick’s Twitter in the days and weeks following the movie’s release, particularly if future sequels, and new in-game features, are reliant upon its success.

Only time will really tell whether Warcraft truly has the power to recharge the ailing franchise, although director Duncan Jones’s hopes for a trilogy certainly speak volumes. Until June 10th, when the movie opens in North America, fans and the team at Blizzard can only hold their breath for a WoW resurgence; it’s certainly long overdue.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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