A lot of people have taken advantage of Amazon Prime's perks: free two-day shipping on many purchases, full access to movies, music, and TV show libraries, and other perks. The service costs $99 per year. Now, however, Amazon Prime is rolling out a monthly Amazon Prime Video if you are just want to take advantage of the video streaming.
Amazon is also introducing a new $10.99 per month service, which includes the free two-day shipping and access to Amazon Prime Video. The new service gives you the chance to turn off the free shipping, so you can turn it on only when you need to use it - for example around the holidays. However, you might want to note that paying monthly does cost about 25% more than paying a one-time yearly fee would.
If you don't think you need to take advantage of the free shipping, there is another option available. For $8.99 month, you can get access to all of Amazon's TV shows and movies. You don't get access to the music. Amazon Prime Video is already competitive with HBO Now, Netflix, Hulu Plus, and other streaming sources. It has had quite a few hits, including Mozart in the Jungle and Transparent.
Prime Video is perhaps the most serious competitor for Netflix, in services and pricing, according to the Wall Street Journal. The full year cost of the plan ($108 for Prime Video) is more than the annual fee, there is a lack of contract, and the ability to pause, which could attract some users.
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If you are on the fence about what Amazon Prime Video would have to offer you, there is a free month's trial option.