The action packed children’s movie with a variety of special effects made a stellar $103.6 million which exceeded all expectations.
Back in 1894, Rudyard Kipling might never have anticipated that his Jungle Book characters could come to life. In 1967, all his characters including little boy Mowgli who is raised by wolves and his buddies Sher Khan, Baloo, Kaa and all of the others came to life on the big screen.
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The movie was a critical success of its time and received great response by the critics and audience alike and over the years, it has earned the status of being a Disney hit.
So it was thought that the movie might never be revisited again. Disney had other ideas though when they dusted off the idea and got director Jon Favreau to work on the PG rated project.
The film has been created as an animated feature with all the animals presented through CGI animation and special effects. The movie was released over the past weekend to the US audience.
Unexpectedly, the movie has managed to snag a stellar $103.6 million. Favreau and Disney expected that the movie will earn something close to $90 million.
The movie was advertised through different forums. With its opening, the movie earned more and more with each passing day over the weekend.
Paul Dergarabedian, senior media analyst for comScore says that the reason for the movie’s success might be that it was not advertised as a family centric movie but an overall action movie across the board.
According to the comScore ratings (via USAToday), audiences were almost evenly split between age groups; 25 and up represented 49% of sales, and under 25 accounted for 51%.
Moviegoers ages 18 to 24 led overall with 33% of tickets purchased. Critics and audience have praised the movie alike and it has become the second biggest April release after Furious 7 last year.
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The movie features young Neel Sethi as Mowgli and the voice talents of Idris Elba, Ben Kingsley, Scarlett Johannson, Bill Murray and many more.