Google announced to prominently feature AMP enabled pages in Google News last week. Now the new Amplified Google News is live in the app and on the web at secret sandbox.
Google keeps on pushing the Accelerated Mobile Pages (AMP) project. AMPlified pages are already featured on top on the regular mobile search pages. Last week Google announced to introduce an AMP carousel with 14 news stories on top of the Google News homepage.
The Amp carousel is now live in the Google News app for iOS. More than half of the Google News homepage is occupied by the AMP carousel. If your site is not AMP enabled, your news will not get much attention anymore from the Google News mobile homepage.
The rollout of the AMP pages in Google News is as far as I see only available on the app and not on the web yet. I have discovered a hidden link to the sandbox version of the new Google News that has the AMP carousel on the homepage. You can see it before the public release under this link. Open the link on your mobile device or on your desktop.
The AMP carousel works the same as on the mobile search result pages. How Google came up with 14 as the maximum number of news stories featured in the AMP carousel on Google News is not known.
The AMPlified Google News is increasing the pressure on webmaster of news publications to implement AMP, if they did not do so already.
Google said that in the few months since AMP launched, thousands of publishers have embraced this new format and are regularly publishing AMP-versions of their content. Our site is AMP enabled through our Marfeel powered mobile user interface. If your site is using Wordpress, you are in luck. Automattic has released a free AMP plugin that automatically adds AMP support. Just search for AMP in plugins and activate. Marfeel offers also a Wordpress plugin that not only gets you AMP, but also Facebook Instant Articles.
AMPlified Wordpress pages are accessible by adding /amp/ at the end of an url (example).
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According to Google tests have shown that AMP documents load an average of four times faster and use 10 times less data than the equivalent non-amp’ed result.