It has been found that juvenile individuals are attracted to e-cigarettes since they are displayed in a favorable light in Net advertisements.
E-cigarette ads may lure teenagers to try them as a source of adventurism. Yet the real culprit seems to be online ads. The promo offers that are given on the information superhighway automatically seduce many young lads and lasses into taking a few puffs.
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The huge tobacco companies are making e-cigarettes on a regular basis now. These tobacco products have glowing tips and convert liquid nicotine via heat into vapors that the person consumes to his or her detriment. The e-cigarettes come in many flavors.
The researchers studied a large population sample of juveniles. Among these, those who were in middle school saw more online ads singing the songs of e-cigarettes.
They were almost three times more likely to experiment with e-cigarettes than their fellow students who didn’t see any Net ads. As for high school students, they were two times more likely to try e-cigarettes.
The themes presented in the ads relied on the age-old formula of sexuality, teenage rebellion and the drive for freedom and self-reliance. This data comes to us courtesy of CDC.
The vendors of these online e-cigarettes are pretty good at their job of enticing the youth. As for the youth, they manage to get easy accessibility to e-cigarettes at the drop of a hat.
Nothing stands in their way and they face no hassles or barriers in purchasing e-cigarettes online. The transaction takes place smoothly and surreptitiously.
Over three million students from high school and middle school have managed to get thoroughly addicted to e-cigarettes, according to Reuters. Those youth members who never saw any ads were not likely to use e-cigarettes in their daily lives.
Yet those who viewed online ads among middle school students were upto 80% more likely to give them a try and later on become addicted. As for the high school students, they were 71% more likely to become orally fixated.
Thus you can see that it is the ads that are the problem. The fact that teens were the sole subjects of this study means that it has its limitations. The other demographic samples need a thorough analysis as well.
Advertising magnifies the good points and minimizes the bad points of every product. It makes the thing or service seem out of this world. Thus temptation takes on a whole new meaning and consumers fall for the hype whether the item is worth it or not.
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This study is published today in the journal Pediatrics.