Apple's Second Quarter Sales Reveal Decline

Posted: Apr 27 2016, 11:26am CDT | by , Updated: Apr 27 2016, 12:10pm CDT, in News | Apple


Apple's second quarter sales reveal decline

The March ending second quarter showed revenue declines for the company as Apple’s revenue went down from last year’s $58 billion to just $50.6 billion this year.

As a result, the net income also came down from last year’s $13.6 billion to $10.5 billion this year. The main reasons behind such reports are the lower sales of the iPhone, iPad and the Mac. As low as 16 pc lesser iPhones were sold in comparison to the last year (which is the first time since 13 years) which means that from the previous 61.2 million just 51.19 million units were sold this year. This was what resulted revenues of $8 billion by 18.42 pc as it went from $40.28 billion to $32.86 billion.

However according to Apple, it already expected this and continues to expect the same the following year too as iPhone 6 and 6 Plus have been high in demand for their larger screens and later the ‘S’ variant to follow.

Revenues in America came down by 10 pc, while 26 pc and 25 pc were seen in China and Asia Pacific respectively. However this is not as bad since a 24 pc increase was also seen in Japan.

On the other hand services like Apple Watch, Apple TV, iPod and Beats faired really well as they grew by 30 pc to $2.19 billion from $1.69 billion and the Apple CFO Luca Maestri give all that credit to the Apple Watch.

The CEO seems happy about it as their decline has much been countered by the Services category while they had already expected the declines for this year. He is happy about the company being an eco friendly company with strong customers to support it.

They are also expecting the same declines the next year too. With revenues between $41 to $43 billion and profits between 37.5 pc to 38 pc.

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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