When a name has more than one meaning, it becomes funny.
Olympia Entertainment and Little Caesars today announced a naming rights partnership establishing Little Caesars Arena as the name of Detroit's new, 20,000 seat downtown arena.
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The new Little Caesars Arena will serve as home of the Detroit Red Wings NHL franchise and other sports, entertainment and community events. The announcement has not gone unnoticed by the internet. Twitter is filling up with witty and not so witty memes.
"Little Caesars Arena" is also in the top 10 trending Twitter hashtags. The name Little Caesar triggers pizza jokes and references to famous emperor of Rome. Most Tweets are though trying to make funny pizza jokes.
The 20-year naming rights agreement averaging more than $6.25 million per year paves the way for Little Caesars Arena branding on the roof of the arena, on the exterior, at entrances and at center ice, among other opportunities.
In addition, Little Caesars will become the official Detroit Red Wings Web site and social media presenting sponsor starting with the 2017-18 NHL season. The agreement is estimated to be the largest investment in a naming sponsorship for a building whose sole professional sport is hockey.
"Little Caesars has experienced incredible growth over the last decade," said David Scrivano, president and CEO of Little Caesars. "We were founded in the Detroit area 57 years ago as a family company and grew to become the world's largest carryout-only pizza chain from right here in the city. As we continue to add stores in more countries across the globe, and as we prepare to expand our world headquarters campus right here in The District Detroit to accommodate our growth, now is the perfect time to sign on as a naming rights partner for what is going to be one of the world's premier sports and entertainment destinations. This sponsorship will give us broader visibility than we've ever had before, and we couldn't be more excited about this amazing investment in our brand, right down the street from our headquarters campus in the city we love."
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Little Caesars is the world's largest carry-out pizza chain and fastest growing pizza chain in America with stores in all 50 United States and 18 international markets.