The Bragi Dash wireless smart earbuds are finally on the market, but the first wave of reviews spoil the party.
The Bragi Dash is the blueprint of a hearable. The wireless earbuds are packed with sensors and features that go beyond the basic function of listening to music on your iPhone. The Dash is also a fitness tracker and features 4GB of storage to listen to music without a phone. The German startup has created the first smart hearable that is controlled via touch and gives audio feedback. All would be perfect if it weren't for the Bluetooth problems.
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Digital Trend's Ryan Waniata calls it Bluetooth Mayhem in his Bragi Dash review. "Since the right earpiece connects to the phone (and in turn connects to the left earpiece via Near Field Magnetic Induction), you must always keep your phone on the right side of your body, often outside your pocket. In fact, moving your device more than an arm’s length away can result in a lost connection," describes Waniata the issue.
He is not alone. All reviews of the Dash I read (The Verge, Wired, Engadget) complained about the connectivity issues and earpieces dropping connection. The problems result in statements like "still an unfinished dream" (The Verge) and "Many of the coolest features are just promises right now." (Wired).
This is not a great start for the $300 gadget. There is though also an unexpected success story. A woman suffering from severe tinnitus found a new quality of life through the Bragi Dash. She uses the Dash to play the sound that drowns out the noise she hears constantly. In her case it's the sound a babbling brook makes.
She now uses the Bragi Dash in transparent mode with the babbling brook sound in the background. That has fixed her tinnitus problem and possibly will change her life for the better. Bragi published this emotional user experience on their blog.
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Should Bragi just release a version of the Dash that just solves the Tinnitus problem? Startups all the times have to face the cut features challenge.