The Bullitt Group will build the Land Rover smartphone.
The Bullitt Group announced that they have partnered with British car brand Land Rover to build a Land Rover branded smartphone. We reported about this announcement earlier. While these cross branding is often resulting in uninspired products, the Land Rover smartphone could be really interesting. Not for everyone, but for Land Rover owners.
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As reference point take a look at the CAT S60 smartphone that the Bullitt Group created for Caterpillar. The legendary construction machinery company has nothing todo with smartphones. The CAT branded phones are though very appealing for construction workers who use Caterpillar products every day.
The rugged CAT S60 debuted earlier this year as the first smartphone with built-in thermal camera. The Cat S60 includes an embedded thermal camera from FLIR, the global leader in thermal imaging technology, allowing Cat phone to use their smartphones detecting heat loss around windows and doors; spotting moisture and missing insulation; identifying over-heating electrical appliances and circuitry; and seeing in complete darkness.
The Cat S60 is also waterproof to depths of up to 5 meters for one hour and withstand drops onto concrete from up to 1.8 meter.
The Cat S60 is one cool tool for people who work in construction. The iPhone or a Galaxy just look like whimsy gadgets compared to the Cat S60. As the core smartphone technology has become ubiquitous and low cost, it is about packaging it with features and design that go beyond the standard features to appeal to specific users. Chinese smartphone startups like Vernee show how cheap high-end smartphone technology has become
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The Land Rover smartphone is likely also tough as the CAT smartphone. It might have special features connected to the outdoors and navigation. We will have to wait until early 2017 to see what the Bullitt Group and Land Rover engineers come up with.