It seems to be a bit of a commonality within the last few weeks - wearable technology that does something new and exciting. Tware's AiraWear is a massage hoodie that people have been very excited about. It is a bit of an out-there idea, but it definitely something that has an audience. The messaging hoodie is still in the early phases, but it is fully realized. The current prototype is fragile, but a Kickstarter hopes to change that.
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A little bit like a spacesuit, there is a lot of wiring and plumbing within the hoodie that makes it at least slightly uncomfortable to wear in public. It works by pumping air through the plastic cushions that then put six foam points into your lower, mid, and upper back. The hoodie itself is high quality and comes in gray, black, and blue. The entire thing weighs in at 2.6 pounds, so it isn't for people who are feeble. It charges using a standard micro-USB slot - two hours of charging gives up to six hours of massaging.
To use the massage capabilities, you have to use an app that runs on either Android or iOS.
You can target specific places and personalize the amount of pressure that you want. Eventually, though not yet, you will be able to customize just about everything. For now, there are set patterns of 15 minutes. Like other massages, too much can get painful.
An added bonus is that it doubles as a posture control feature that helps you stand up straight - which could help with back pain by itself.
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The Kickstarter is just starting, but for $99, you get a vest that has the massage power. The goal is $75,000.