Budweiser Beer Becomes America Beer

Posted: May 10 2016, 9:02am CDT | by , in News | Latest Business News


Budweiser Beer Becomes America Beer
Budweiser Beer becomes America Beer

Anheuser-Busch announced to rebrand Budweiser to America. Just why?

Brewer Anheuser-Busch InBev announced today to change the name of Budweiser to America.  Beginning this summer Anheuser-Busch is replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles.

The beer brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.”

On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.

Good thing the name change of Budweiser is only temporarily and ends with the election of the President of the United States. If the change would be permanent the Super Bowl 2017 would be very different with America Super Bowl ads instead of Budweiser Super Bowl ads. That would be just not be patriotic.

“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games,” said Ricardo Marques, vice president, Budweiser. “Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.”

The “America is in Your Hands” campaign will come to life this summer during culturally relevant moments where Budweiser will be present, including Fourth of July celebrations, the Copa America Centenario soccer tournament, the 100th anniversary of the National Park Service, and events to celebrate the brand’s six Team Budweiser athletes competing to appear in the Rio 2016 Olympic and Paralympic Games. The campaign will include billboards, murals, digital content, and retail activations along with additional surprises to be revealed throughout the summer.

Budweiser is also unveiling new cans and bottles featuring a magnified view of the Statue of Liberty’s torch, inspired by Team Budweiser, the brand’s six Olympic and Paralympic hopefuls. On shelves from May 23 through mid-September, the “Torch” packaging will be available in 16-oz. and 25-oz. cans, along with 16-oz. aluminum bottles.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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