Virtual Japanese pop idol Hatsune Miku hired by Sony for a Xperia campaign in Japan.
Hatsune Miku virtual idol, that is wildely popular. Her voice is coming from a synthesizer application developed by Crypton Future Media. Hatsune Miku is portrayed as a 16-year-old girl straight out of a manga. The virtual pop star takes the concert stage in form of a hologram. Hatsune Miku is so popular that she is also known outside of Japan.
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Just earlier this month Givenchy designer Riccardo Tisci dressed her in Haute Couture for Vogue. Sony has launched a campaign with Hatsune Miku for Xperia. Owners of Xperia phones get access to original music of the virtual pop star. Sony released the video below.
Sony is selling the Xperia X, Xperia Z5 and Xperia Z4 smartphones in Japan. Sony's advertising focus is on the new Xperia X Performance series.
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