Sony Signs Hatsune Miku For Xperia Brand

Posted: May 11 2016, 5:32am CDT | by , in News | Technology News


Sony Signs Hatsune Miku for Xperia Brand
Hatsune Miku

Virtual Japanese pop idol Hatsune Miku hired by Sony for a Xperia campaign in Japan.

Hatsune Miku virtual idol, that is wildely popular. Her voice is coming from a synthesizer application developed by Crypton Future Media. Hatsune Miku is portrayed as a 16-year-old girl straight out of a manga. The virtual pop star takes the concert stage in form of a hologram. Hatsune Miku is so popular that she is also known outside of Japan.

Just earlier this month Givenchy designer Riccardo Tisci dressed her in Haute Couture for Vogue. Sony has launched a campaign with Hatsune Miku for Xperia. Owners of Xperia phones get access to original music of the virtual pop star. Sony released the video below.

Sony is selling the Xperia X, Xperia Z5 and Xperia Z4 smartphones in Japan. Sony's advertising focus is on the new Xperia X Performance series.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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