Lego opened it's largest flagship store in the new Disney Resort in Shanghai.
Danish toy giant Lego opened the world's largest Lego store in the new Disney Resort in Shanghai, China. The Chinese market is important for Lego for future growth. The two-story store is decorated with lavish Lego brick constructions. On the ceiling giant Thor, Iron Man and Captain America figures are flying above the customers in the store.
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In typical Lego fashion all figures are made from individual bricks. It would be interesting to know how many hours of Lego building went into the World's largest Lego store.
China Xinhua News released a video showing the inside of the Shanghai Lego Store. Watch below.
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Lego grow revenues by 19% in 2015 compared to the year before. The Lego Group was founded in 1932 by Ole Kirk Kristiansen, and based on the iconic Lego brick, it is one of the world's leading manufacturers of play materials.