If you take a look at the recent rebranding of the beer company Budweiser, you would think that there was no other beer company that could compare with the American pride they show. However, a Canadian beer company may have out America'd them with their newest delivery system.
Phillips Brewing Company on Canada's Vancouver Island announced a new competition, called Beer From a Bird, that will have the company's new pilsner deliver to a British Columbia or Alberta resident by a bald eagle on June 5, 2016.
The brewery founder Matt Phillips calls the pilsner a “throwback” beer. “It’s kind of a response to Amazon coming up with their drone delivery,” he said.
Check out the announcement below:
The eagle is four years old and named Hercules, looks pretty proud to be the eagle representing the company. He will handle the delivery, which will occur at Phillips' patio in downtown Vancouver, British Columbia, according to New York Magazine.
"He won't be flying that far," said Robyn Radcliffe of Pacific Northwest Raptors, the group that's partnered with the brewery. "Half a kilometer, probably. It's sort of up to him."
Unfortunately, it might not be up to him in the end. It has been reported that "eagles (at Hercules' facility) can only be free-flown for bird abatement or educational flight demonstration." The provincial government might step in and end the event.