Google Maps and Spotify are involved in the creation.
Google and Levi Strauss have joined together to announced a smart jacket for commuters that will enable users to answer phone calls, control maps, listen to music, and more just by working with their sleeves. The announcement was made on Friday, and Levi said that the jacket will be available by Fall 2017.
They will be testing the jacket throughout the rest of the year and plan to add more to it as they figure out what is possible. There hasn't been an announcement about price yet. However, they did say that they planned on gearing the jacket toward cyclists with the functionality.
Google's Advanced Technology and Projects (ATAP) joined with Levi to utilized its Project Jacquard technology to work with connected clothing and other textile options. They also plan to partner with other companies to broaden then reach, including athletic clothing companies.
A demo video showed a bike rider controlling the calls from his sleeve while biking throughout an urban area, according to CNET. See below:
A Jacquard sensor within the sleeve will enable connectivity with haptic feedback and LED. The entire thing is charged with a USB but that is removable so that the jacket is machine washable.
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Past Google Maps and Google Play function, the duo announced Spotify and Strava have partnered for the Jacquard platform.