It is a problem that most of us has faced at some point in our lives - do we give up our seat for someone on the train, or do we just sit there? There are any number of reasons why someone should give up his or her seat - from age to fatigue level. But sometimes there are questions - is that woman pregnant or is she just overweight? Of course, those are both good reasons to give up your seat, but the overweight woman could be offended.
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That is why a new project in South Korea has some into light. The project uses Bluetooth to make it more obvious when someone requires a seat on the bus or train.
The pilot is called "Pink Light" and will focus on pregnant women. The movement is a collaboration between Busan City and Daehong, a Korean public relations company. Women who are pregnant will carry a small beacon that, when activated, will light up signs that are installed on the trains. Women will have to apply for the beacon and they last for about six months - perfect for the length of a pregnancy. Most women tend to not be uncomfortable throughout the first few months at least.
Once the woman has the beacon, it will do the rest of the work for her. When she is standing near the sign, the pink light will activate, letting everyone know that someone on the train needs a seat more than they do. Once she has been seated, the light will switch off. The goal is that it will help during peak hours when pregnant women sometimes aren't visible and train times are longer.
During the pilot, only a single train line was covered. However, now the program is successful and Busan wants to expand it to cover all public transportation systems. Eventually, the system will move to cover other people as well, like the elderly, but it just has to get the technology everywhere first.
The video below isn't in English, but it should give you a better idea of how it all works:
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