Paul Marcarelli, the guy who used to ask if you could hear me now with Verizon, is appearing in new Sprint advertising.
The Subway guy will not have another chance on advertising, but the Verizon guy just got picked up by Sprint. Paul Marcarelli, the guy who used to ask if you could hear me now with Verizon, is appearing in new Sprint advertising and is now a Sprint customer.
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Sprint is featuring one of the most well-known faces in wireless (who recently switched to Sprint) to call attention to its vastly improved network and to highlight the savings that Sprint offers. Sprint’s analysis of drive test data from Nielsen – covering the top 106 metropolitan markets in the U.S. – shows that Sprint’s reliability now beats T-Mobile’s and performs within 1% of AT&T and Verizon.1 This is a dramatic improvement over the last two years and gives Sprint customers a significantly better experience than before when connecting and using their favorite mobile devices.
“I’ve watched with interest as each of the wireless carriers claims to be the most reliable or the fastest,” said Marcarelli. “But what I’ve found is…the ‘better’ that some other national carriers claim about reliability is really less than a 1% difference. Does anyone even really notice a difference of less than 1%? But when it comes to saving money…. Sprint is by far the best choice for consumers. You get a highly reliable network and save 50% off most of the rates other national wireless carriers charge. Now that is noticeable.”
“We’ve made tremendous advancements in our network during the past year and Sprint’s network reliability is now within 1% difference of Verizon,” said Marcelo Claure, Sprint president and CEO. “Within 1%. We don’t expect our customers would even notice such an insignificant difference. And Sprint will save customers who switch 50% on most national carrier rate plans. So Verizon customers can switch to Sprint, experience network reliability on par with Verizon and save money on their wireless service each month. Using Paul in our advertising demonstrates loud and clear that it’s a new day in wireless.”
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Sprint encourages people to make the switch, like Marcarelli did. Sprint offers 50% off the price of most Verizon, AT&T and T-Mobile standard rate plans. Customers who switch get 50% off most current rate plan prices, with savings until May 31, 2018. And, Sprint will pay switching fees up to $650 per line via an American Express Reward Card after online registration and phone turn-in.