A Beginners Guide to online video publishing.
There are many reasons to include video footage on websites, but standing out is chief among these. The internet has so much to offer, and people will only go to where their eyes are drawn. People are lazy, and will only visit the first few sites that they see, which is why SEO (search engine optimization) and a visually appealing site are crucial. Video has slowly been working its way onto websites but is still not as widely used as it should be, considering all that it brings.
Society is becoming increasingly geared toward the visual, with symbol recognition at entirely new levels of comprehension. People are able to draw more information from an image than from a chunk of text, and are much more likely to engage with it. The engagement aspect is often the most important for anyone trying to sell a product, idea, or experience. Resonance is at the top of the hierarchy in regards to marketing. When someone can visualize themselves aligned with said product/idea/experience, they will connect with it. It is said that a picture is worth a thousand words, and with videos being comprised of thousands of images, it’s not hard to see how much can be communicated.
Aside from the communicative aspect, there is also a strong appearance aspect. Humans’ eyes are drawn to particular shapes and colors, but more than anything, they are drawn to movement. Video makes a website much more visually attractive, and therefore makes it stand out from competitors. Video takes a static environment and transforms it into a dynamic space, encouraging interaction.
Video and SEO go together like peanut butter and jelly. Not only do all the major search engines include videos in their search algorithms, but videos also allow for tags that create a variety of keywords that SEO is able to pick up on; this is what drives traffic to websites. Video also allows people to search across multiple search engine platforms. YouTube has become the second most-used search engine. People are clearly turning to video for information.
Not all video has to be informative in the traditional sense; as mentioned before, people are able to draw complex meanings from the simplest of symbols and images. If the desired message to be communicated is, for example, one of simplicity and a state of tranquility, a video with a lot of movement is not going to be suitable. In this situation, a better alternative would be to integrate video into the background. Slight, slow movement in the background could then manipulate the atmosphere of a traditionally uncontrollable environment into the desired tranquil space.
Videos are perhaps even more versatile than text. While text is just as able to communicate a sale, promotion, idea, etc., video can create an entirely new level of understanding and engagement. A step-by-step guide can only take a person so far, but an instructional video can demonstrate in an incredibly effective way. Where text falls short, video flies. Video is able to connect with dimensions such as transferable emotion and a sense of human connection that text could not hope to reach.
Regardless of all the benefits of video, if it does not fit the readership, it will fail to connect. The choice of video, and its content, is just as important as the medium itself. With all the content that’s out there, where is the perfect video hiding? There is always the option to film a custom video; however, this is not necessarily the most economical option. For websites struggling to bring in the necessary traffic, all of the money, time, and expertise involved in filming a video is not something easily spared. In these instances, stock video has the most to offer. Of course, if the video is for a product demonstration, for example, stock video is not going to be suitable. For more generic needs, however, there is a world of video out there waiting. Sites such as Megapixl are perfect for this. Not only is there an incredible variety of videos available, but Megapixl stock photos will also come in handy.
How to get video footage onto a website
Aside from all of this information, there is still the very important job of actually uploading and embedding the video onto the website. As mentioned above, YouTube is a great way to inject presence across search engines. YouTube provides a very simple way of uploading a video and then copying the code across to a personal/company website. The downside of this, however, is that the video then becomes accessible to everyone. Anyone can easily copy that same code and use it for themselves. If exclusive content is the goal, this is not the best option. There is always the option of uploading a video directly to a website, and embedding the video directly into the code. This is quite a long procedure, but here is a very basic breakdown.
There are three separate parts to a web video: the file format, the video format (codec), and the player. The problem with this method is that there isn’t a format that works on everything. Different devices have different capabilities, so players such as Flash will not work on all devices. Flash has difficulty working on the iPhone, iPad, and new Macs. Another option is the <video> tag with an .mp4 file format. Unfortunately, this will not work for the Internet Explorer and Firefox browsers, but will work on everything else. It is possible to feed an .ogv file and an .mp4 file to the <video> tag, but this will still not work with Internet Explorer. These aren’t great options, but the last is your best bet.
The code for this is really simple:
<video src="mymovie.mp4" width="320" height="240" controls></video>
Just convert your video to an .mp4 file, and that’s it. For a fully fleshed-out guide to the code above, visit this site.
There is a way to be compatible with every browser, but it is quite a complex process. For more in-depth information about this code, visit this site.
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While the road to actually having a video on a website is long and often painful, it is well worth it. The benefits that video footage bring to the table are numerous and noteworthy. For communication, resonance, and memorability, video leaves text in its dust.