The first French VR cinema opened in Paris and its very different from what the IMAX is planning.
The IMAX idea of a virtual reality cinema is to offer a VR experience consumers cannot have at home. IMAX will offer the 210 degree Starbreeze VR headset that exceeds Oculus and Vive in immersion quality. A French company takes a very different approach to the virtual reality cinema.
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Pickup opened the first PickupVRCinema in Paris last month. The visitors get to experience VR movies in basic Samsung Gear VR headsets anybody with a Galaxy smartphone can use at home.
For the 15 Euro ticket you get a 40 minute virtual reality experience that thrives not through the technical quality of the VR hardware but through the content selection. The curation of the VR content is what is supposed to be the value proposition here.
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If this is concept has a future is questionable. Eventually cinemas will offer VR screenings of new movies as they do today with 3D versions. The technology is though key.