Not everybody is satisfied with Apple’s keynote this year at WWDC and many have dubbed it as uninspiring and far from innovative. Some have gone as far as to accuse Apple of ripping of old ideas and renaming them. It seems that the hearing the keynote was an underwhelming experience for quite a lot of people who expected a lot more from Apple.
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Amongst the numerous complaints that have emerged since the keynote took place, the most prominent is that all the updates for features are not new to anybody who follows the happenings of the tech industry. It sadly appears that Apple was not able to fulfill its own set precedent of innovation and fell short. It appeared to be a follower instead of a leader this time around as some updates have been noticeably ripped off from competitors.
Apple has clearly taken ample inspiration starting from Moto Active Display, Google Photos, Instagram Photos and ending with Cortana. But let’s give props where props are due.
The whole thing was fun to watch. Apple brought diversity to the stage and tried to give its keynote as much color as it could. To keep things interesting and happening there was a lot dancing and singing not to forget that windows came under crossfire as a little good natured shade was thrown at it.
But all this falls short when you realize that one of the only things that could have served as a highlight of the keynote was given 5 minutes of stage time, I am talking about the wheelchair mode for HealthKit and watchOS. In contrast to this Craig Federighi spent double the time talking about emoji’s. Tim Cook also faced a lot of criticism about how he opened the keynote. He started with a moment of silence for the Orlando Shooting Victims but many criticized the fact that he should have done more like come up with a tech forward solution such as certain emergency features to be added to iMessage.
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To conclude Apple has set high expectations of itself and it failed to deliver. The utter lack of uniqueness and innovation was in contrast to Apple’s persona as a trendsetter which was duly noted by its followers.