Facebook Knows Where You Shop

Posted: Jun 17 2016, 9:11am CDT | by , in News | Latest Business News


Facebook Knows Where You Shop
Photo Credit: Getty Images

Have you ever noticed just how strange some of the ads you get on Facebook are? If you search for a swimming suit on Amazon, sure enough, you will get ads for swimming suits the next time you go on Facebook. The social media giant has long been trying to convert ad views into online sales, but now they are trying another approach. They want to know if those views actually generate in-store traffic.

In order to gauge how effective any number of retailers' ads are at getting people into the physical stores, Facebook has started to track when a user visits a shop after having access to one of the ads on their Facebook app or website. The numbers won't be specific because it depends on whether or not the user has location services enabled on his or her mobile phone.

The feature isn't out yet but is said to be rolling out "over the coming months," according to Engadget.

If you are worried about your privacy, as you should be, Facebook says that all of the data that they receive will be anonymous. The only thing retailers will see is if you did go to the store. Facebook will also allow ad buyers to include a store location function in the advertisement so that people who see something they like have more of a chance of making a purchase. 

This means that if you see an ad for Panera, for example, you will not only get the special deals they have, but directions and hours for your nearby location. 

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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