Throughout the last year or so, the problem with getting tickets in New York has come into clearer focus. Thanks in part to the insane resale prices of Hamilton tickets - some going for up to $10,000 for Lin-Manuel Miranda, Leslie Odom Jr., and Philippa Soo's last night with the show - July 9, change has come quickly to New York state.
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For many bands and now Broadway shows, bots have been used to buy thousands of tickets in just a few minutes and then reselling them for insanely high prices. Now those scalpers could get fines and even face jail time.
"New Yorkers have been dealing with this frustrating ticket buying experience for too long," says state assembly member Marcos Crespie.
While using the bots before was illegal, it only brought civil sanctions. Now they face criminal ones. Hamilton may have brought the issue to light, but it was a three-year investigation NY attorney general Eric. T. Schneiderman that really caused the state to take harsher measures, according to the New York Times. These bots scoop the best seats and resell them at astronomical prices, hurting customers and performers.
Of course, this will not be the end of scalping. It is going to be something that we are going to have to face for a long time. In some cases, the artists themselves will reserve over half of the tickets, forcing the resale value of tickets to go up.
It has also been noted that many ticketing agencies, like Ticketmaster and Telecharge, add fees that raise the ticket prices over 20%, making tickets far too expensive for many people. In particular, this has hurt the Broadway community.
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As far as getting tickets to the hottest show in years, Hamilton is completely sold out through next May, but be on the lookout for tickets popping up for random dates when scalpers start to run away scared.