Ford Escape introduces an Escape Experience with Driveable option.
Ford has come up with a new experience for its customers. The new Ford Escape gives the audience and players the biggest escape the Room challenge with Driveable option. This kind of option was never introduced previously and it looks like people are going to love it.
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Ford has teamed up with Victor Blake who is a visionary puzzle master. He will design the world’s first Escape the room Drive experience. This plot will be set up in New York thus providing an enchanting experience of NY for the players.
Around 2,000 players registered themselves for the event just after its registration was opened. It will be held in Moynihan Station in Midtown Manhattan from 23rd to 26th June. Players will able to have this experience in a 35,000 Square-foot venue which is almost half of a football stadium.
“Younger, urban consumers today want to live through experiences and engage with brands that represent their lifestyle,” said Ginger Kasanic, Ford experiential marketing manager. “They are voracious consumers of life – they’re not spectators, they’re participants.
“Escape the Room NYC can be summed up as the experience economy trend putting a unique spin on the traditional test drive,” Kasanic adds.
Ford is aiming to modify the experience of test drive for youngsters through this kind of event. The participants will have to face different challenges in this Escape the Room game by driving the latest Ford Escape 2017. They will have to figure out clues, maneuver new moves and will have to solve puzzles in order to escape the play area.
“We’re constantly looking for new ways to connect with consumers and teaming up with Escape the Room allowed us to create a unique and unexpected experience to introduce our new Ford Escape and our technologies,” said Kasanic.
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According to Ford this event will grab the attention of young and urban crowd. It will provide them with the experience of test drive and fun both in the same time. Escape the Room is a unique concept of test drive that is introduced by Ford. It is claimed that this experience will boost up the economy of Ford by many folds as more people will get the chance to drive Ford Escape 2017.