LG Brings Northern Lights To Island This Summer

Posted: Jun 21 2016, 5:22am CDT | by , in News | Technology News


LG Brings Northern Lights to Island This Summer

During summer the stunning Northern Lights are not visible. Now LG changes that.

LG Electronics makes the Northern Lights, also known as the Aurora Borealis, visible during the summer months in Island with LG's HDR-enabled 4K OLED TVs.

LG will showcase the OLED Aurora Borealis at an event in Reykjavik, Iceland kicking off with a concert featuring the Icelandic band, Of Monsters and Men, on July 20, followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.

The Northern Lights cannot be observed in Iceland from April to August due to the midnight sun which keeps the country lit almost 24 hours a day. To give summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months,

LG has invited nearly one thousand guests to the Lights Out, Stars On concert where the hometown band Of Monsters and Men will perform. For one night only, the Harpa Concert Hall in Reykjavik, with its glass panels resembling the elegant Picture-on-Glass of LG SIGNATURE OLED TV will feature 40 large OLED TVs installed in an array to display the Icelandic night sky on their perfectly black screens.

The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.

Throughout the campaign, LG has worked closely with award-winning Icelandic writer and activist Andri Magnason. Also joining will be professional astrophotographer Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTuber Lewis Hilsenteger of Unbox Therapy will serve as creative director for the campaign.

“LG has been an innovator in TV technology for the last 50 years and this drive to create the best display has culminated in today’s OLED TV,” said Brian Kwon, president of the LG Home Entertainment Company. “By accurately capturing the beauty of Iceland’s Northern Lights, residents and tourists alike will be able to experience the magic of nature as only LG OLED TV makes possible.”

The concert and photo exhibition will take place at the award-winning Harpa Concert Hall in Reykjavik. LG is giving away tickets to the concert and an all-expenses paid Reykjavik travel package. Competition details can be found on LG's Facebook page.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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