Virtual Reality is in dire need of content. Samsung launched a new program to get creatives into VR Storytelling.
Today Samsung Electronics America launched Samsung Creators. The initiative is designed to empower storytellers with Samsung VR technology.
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“We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s Chief Marketing Officer Marc Mathieu. “To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”
He adds: "Of course, technology alone cannot power a medium. Content—irresistible and immersive stories—will always be the driving force. Pioneering filmmakers are already leading the way, but their work represents only the beginning of the new era of visual storytelling. For VR to flourish, we need an ecosystem in which content is easily created, accessed, and shared."
Samsung Creators will provide seminars and classes, putting VR capabilities in the hands of filmmakers and influencers, further accelerating this new medium. Leading into VidCon, Samsung Creators is working with Casey Neistat to spotlight emerging creators from YouTube and push the creative boundaries of 360 video storytelling. This special curation of content will premiere at VidCon.
In July, Samsung Creators will launch a competition, challenging aspiring indie filmmakers and creators to develop VR / 360 content, using Samsung’s VR products. Ten winners will be chosen, one from each of the following ten categories: Music, Auto, Science and tech, Gaming, Travel, Fashion, Culinary, Cause-related, 4D and Sports.
In addition, today Samsung launched Samsung VR, formerly known as Samsung Milk VR, which now supports user generated content. Creators can load their own 360-degree videos to the Samsung VR platform for sharing and for the first time view them in Samsung Gear VR. For more information about uploading content to Samsung VR, please visit https://samsungvr.com
Samsung Gear 360 also launched in the U.S. today a high-resolution camera developed for storytellers to create their own 360-degree videos for mobile viewing and VR content for Samsung Gear VR, powered by Oculus.
The Gear 360 is priced at $349.99 in the United States and will be available for purchase on a limited basis during VidCon in Anaheim, California. Details about additional availability will follow later in the year.
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For more information about Samsung Creators, please visit www.samsungcreators.com.