Live streaming comes to the Youtube mobile app.
Youtube is fighting off Facebook Live with new mobile feature. "Youtube has offered live streaming since 2011, before it was cool," said Kurt Wilms, Product Lead, Immersive Experiences at YouTube in a blog post.
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Wilms means with this the rising competition to Youtube including Facebook Live and Periscope.
Millions of people around the world tuned in to watch the Royal Wedding in 2011.
One-sixth of the Internet watched Felix Baumgartner leap from space live on YouTube in 2012.
And just this year, Youtube became the first to ever broadcast a 360-degree live stream during Coachella.
Over 21 million people tuned in to watch Coachella on YouTube this year—almost twice as many as tuned in to watch the season finale of American Idol.
Now YouTube will allow livestreaming from your mobile phone, like Periscope.
YouTube mobile live streaming will be baked right into the core YouTube mobile app.
You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.
Because it’s built right into the YouTube app, mobile live streaming will have all the features your regular videos have—you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.
Wilms says that since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there.
The mobile streaming is already available for Youtubers The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi at VidCon.
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The Youtube live mobile streaming will be rolling it out more widely soon.