Facebook owned Instagram has 5 times more users than in 2013, but sharing of photos has declined.
Instagram is less engaging than it was three years ago. This could lead to a decline in growth and other services could surpass Instagram in online photo sharing.
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Instagram has grown its user base dramatically over the past three years. Just recently the service celebrated together with Mark Zuckerberg its 500 million user milestone. Two people briefed on Instagram's internal data told The Information (Subscription) that the number of photos shared on average by each user fell.
It is though quite natural that sharing declines. Most people are consumers and not sharers. Early adopters are more engaged. The more people join the service, the more passive users will be part of the users.
The decline in engagement can though open the door for competing service such as Snapchat. Instagram is in a comfortable position as part of the Facebook family with WhatsApp and Facebook. Instagram is safe.
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Who by the way has let Zuckerberg buy all these big social media services?