Swiss luxury watch company announced a unique partnership today.
Tag Heuer is not only attaching its brand to sports, but also space. TAG Heuer was the first Swiss watch company to go into space. Astronaut John Glenn wore a Heuer watch aboard the FriendShip 7 rocket in 1962. Now you can wear a Tag Heuer in zero gravity.
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Tag Heuer announced the Tag Heuer S3 watch, that doubles as airplane ticket for a Zero Gravity flight. Tag partnered with the S3 program, a subsidiary of the Swiss Space Systems aerospace company. The company offers S3 ZeroG flights around the world in an Airbus A340-300
The S3 program will give people a chance to experience Zero Gravity at an accessible price, from over 15 destinations worldwide. The first flights will take place in Switzerland in September, before being inaugurated in the United Arab Emirates. It will then expand to Asia and North America.
The zero gravity flights can be booked as flexible as a private flight. The aircraft can fly at an altitude of just 300m, for example around the Matterhorn or Mont Blanc for the right scenery of your zero G experience.
The TAG Heuer S3 watches, which will serve as boarding passes to access the plane.
The S3 is a black TAG Heuer Chronograph Formula 1 with a quartz movement accurate to a tenth of a second, in steel with a titanium carbide coating, featuring 25 seconds in red on the minute track - the time spent by passengers at ZeroG.
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The Airbus A340-300 will accommodate around 70 passengers for a 90-minute-flight, for a total of 15 parabolic flight profiles. Each parabola will provide 20 to 25 seconds of weightlessness. The tickets start at 2'950 CHF ($3,000). It's not clear if in these ticket prices the Tag Heuer S3 watch is included. The price is from an earlier press-release of S3 Group.