If you happen to scroll through any of the comments on an Instagram post, you are likely going to find some pretty colorful language. While that might not be a huge deal on one of your selfies, for businesses that have a reputation to maintain, it can be pretty bad. Instagram noticed the problem and has reached a solution.
Business users will now have tools to help moderate the comment sections on posts automatically, therefore cutting back on the amount of spam, abuse, and nastiness in the comments. The company confirmed the new tools to TechCrunch, and said that the new features are already rolling out. However, most of us won't have access to the tools because it is only for business pages - at least for now.
This is a move that comes right after the expansion of video channels, and will likely help companies rid their Instagrams of offensive insults and nasty language. Still, it is a rather loose approach to the problem. They block keywords that have been reported as offensive across the whole network. Of course, this will probably result in some false positives.
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There is a simplistic on/off switch that will give brands a way to build their presence in a much nicer place, rather than fill their comments with insults and slurs. This can save companies from having to moderate their own comments sections. It is unknown if we will see the same feature across the more than 500 million regular users.