We know that the new Pokemon Go is viral. Now there are some key performance indicators available that will blow your mind.
If Niantic Labs would have enough servers, we could call Pokemon Go a global phenomenon. So far though only trainers in the United States, Australia and New Zealand are officially allowed to Catch 'em all. The rollout to UK and other European countries has been pushed back because of server load issues. Now there are some numbers that make it easier to understand why Niantic Labs has these issues with their Pokemon Go service.
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Pokemon Go has been downloaded and installed in the first 48 hours on 5.16% of all Android smartphones in the United States. The popular Tinder dating app is only installed on 2.5% of all Android phones and Tinder is out since years.
We expect a similar scenario on the Apple iPhone. Pokemon Go is the most popular free app on the app store since its release on July 6.
Another chart published in a report by SimilarWeb, shows the off-the-charts engagement of Pokemon Go. Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of Pokemon Go. The Pokemon Go app has almost as many daily active users as Twitter.
Think about it. Twitter is one of the most popular apps that many people use daily to stay up to date with the latest. Now a game is set at becoming used more than Twitter.
SimilarWeb's Joseph Schwartz also highlights that trainers spend more time in Pokemon Go than on WhatsApp, Instagram and Snapchat. Pokemon players spend an astonishing 43 minutes inside the game.
No wonder that Nintendo's stock has sky rocket since the release of Pokemon Go. With the high engagement, the dangers of using Pokemon Go rises. People forget their surroundings and even try to catch Pokemon while driving. I am not a gamer and I know first hand that you can catch the Pokemon Go fever very quickly. The quality of the augmented reality that Niantic Labs delivers is fantastic.
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