Both the Republicans and (especially) the Democrats know that the best way to get participation in November is to target millennials. Social media has already played a big part in the election cycle. Both Clinton and Trump have healthy followings on Twitter, Facebook, Instagram, and Snapchat. The DNC and the RNC have similar accounts, though they aren't always as famous.
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Now, they both have teamed with Twitter to talk to millennials in a way that they understand.
Twitter will be livestreaming the Democratic National Convention on July 25, 2016, and the Republican National Convention on July 18, 2016. Previously Twitter only worked with major sporting events but felt that this was an important thing to give as many people access to as possible. The coverage is technically provided by CBSN and will be available both online through traditional computers and on Twitter's mobile apps. The best part is that people don't even need to sign up for an account in order to watch.
While the happenings at the event, the formal nominations of both Hillary Clinton and Donald Trump, aren't going to be shocking unless something truly strange happens, it is still something to see. For Republicans, it will be interesting to see what people have to say about their controversial nominee. While Clinton isn't free of controversy, it will be more interesting to see what her platform looks like. She has been working with and taking pieces from Bernie Sanders and his team.
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Many people are likely to take to Twitter to voice their opinions, both positive and negative, about the outcome of the conventions.