Nintendo has really had a comeback lately thanks to Pokemon Go. The video game giant has set a new record: it has the biggest daily turnover of any company in the Tokyo Stock Market. The event happened on Friday, July 15, 2016.
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Nintendo traded over $4.5 billion (476 billion yen) in one day according to Bloomberg. The previous record was held by energy company Tokyo Electric.
To be fair, this wasn't the largest volume of Nintendo stock ever traded on the market, it was the highest value. The highest volume came the day after Pokemon Go's first weekend. The stock price, which is at $33, is still well below the $70 high that it was at during the Wii days of 2007.
Pokemon Go has already added billions to Nintendo's market value, according to many predictions and market estimates. The game has been a huge success and people have been enjoying it even though there have been a few problems. The key to this continued success will be whether or not the errors with the server can be fixed and whether people will continue to play. The general public tends to play games for a few weeks and then forget about them, so we will have to see how they respond to this one.
No matter what happens, Nintendo has to share some of the success with Niantic, so all of the money won’t go toward them. Still, this is probably more money than they have had some in in quite a few years.