The Pokemon Go fever that has gripped smartphone users across the globe has led Japanese videogame giant Nintendo to double its value at the Tokyo Stock Exchange on Tuesday.
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In the first half of the trading session, Nintendo appreciated 10.79 per cent, reaching $291 per share, little more than double of the $136 with which it closed on July 6 when the new game was just launched, EFE news reported.
Since July 7, the Kyoto-based company stocks have been revalued at 114.04 percent.
Its capitalisation has also doubled upto $37 billion representing a growth of around $19 billion in just a week and a half.
This meteoric rise, highest experienced by the company in a decade, is due to the phenomenal success of the augmented reality game Pokemon Go that invites users to seek out fantastical creatures from real situations with the help of a mobile phone camera.
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The game has been the most downloaded app on iOS and Android stores where it is available in select countries like the US, Canada, New Zealand and almost entire Europe.