Twitter made an announcement today that might change the way you look at the accounts of famous people, key individuals, and organizations. You've probably seen the blue checkmarks next to the names of celebrities - those are verifications that the tweets coming from that account are coming from the celebrity (or his/her publicist). Twitter defines the accounts of those involved in "public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas" as the ones that need to be officially verified.
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You've also seen those tweets from accounts that aren't actually celebrities, and at times they can be dangerous.
"We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification," said Tina Bhatnagar, Twitter's vice president of User Services said to PR Newswire. "We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience."
Twitter was the very first social media platform to have a verification process. It started in 2009 and has, as of today, nearly 187,000 accounts.
The @CDCgov was the first Twitter account verified so that citizens could find authentic and accurate public information. Oprah, Tony Hawk, and the Milwaukee Police were among some of the other early accounts.
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There is going to be a new application process that will roll out today and will be available worldwide this week. You can learn more about what you need to be verified here.