The Japanese Pokemon Go launch has been procrastinated. It will feature gyms and McDonald’s is sponsoring the whole shebang.
There are many reasons behind the delay in the launch ceremony of Pokemon Go in Japan. The Land of the Rising Sun may be facing server issues. Or the school holidays may have been sought with bated breath by both game administrators and young kids.
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Finally, one of the causes of this lacuna in events may have been a partnership with a giant fast food company (McDonald’s comes to mind).
Whatever the case, Japan is ready to rumble as far as Pokemon Go is concerned. There has been a leaked email in the Net-Sphere leading to the delay in launch preparations.
Now it will take place tomorrow instead of today. There are also a number of gyms provided to the game players courtesy of McDonald’s. All three companies, which include Niantic, McDonald’s and Pokemon, have cancelled the present-day launch.
That is because the overload in information may harm the chances of the game to catch on in Japan to a considerable degree. The experts however beg to differ with this stance and point out the fact that this is already taking place throughout the world.
Now the rumors are that the launch will not take place tomorrow but sometime later on this week. It seems more of a strategy to keep them guessing in the same manner as Apple Inc.
McDonald’s in Japan has seen its profits increase since the Pokemon theme-based Happy Meals sold like hotcakes. As for Nintendo, the parent company of Pokemon Go, it has doubled its lucrative gains and so it is happy as a hippo in mud.
There still exist some last-minute glitches that need fixing. For one thing, the gyms provided by McDonald’s have sketchy connectivity. Then there are some irritating customers who just want to play the game without buying any comestibles from McDonald’s.
The postponement in the launch event of the game is a source of extreme frustration and boredom for the players who cannot wait to get their hands on the exciting interactive activity.
McDonald’s is the one agency that has really contributed in scads to the overall effort. It goes to show you that given the resources and means, an international franchise can jump on the bandwagon and profit immensely from the venture be it Pokemon Go or any other cultural phenomenon.
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