In a financial disclosure statement McDonald's confirms the rumored sponsorship deal with Pokemon Go maker Niantic.
McDonald's is probably the first company that will have sponsorships inside the viral Pokemon Go game. TechCrunch reported yesterday that McDonald's is a launch partner for Pokemon Go in Japan. In a tie-in that will see its 3,000 plus fast food restaurants across Japan become gyms for Pokemon trainers.
Today McDonald's confirmed the rumors with a brief statement in the Japanese disclosure service TDnet. The leak yesterday has caused the delay of the Pokemon Go launch in Japan, scheduled for July 20. Niantic was concerned about its servers as the home country of Pokemon is likely collectively wants to play Pokemon Go.
The launch of Pokemon Go in Japan could be as early as Thursday. Niantic did though not make any announcement.
The McDonald's is an obvious Pokemon Go marketing deal. Niantic will strike similar deals with a myriad of companies around the world. The 3D map inside Pokemon Go will be packed with brand logos.
Pokemon Go launched on July 6 and went immediatly viral, breaking app download records. The Pokemon Go app leads the free app and top grossing app charts.
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