Microsoft executives claimed last year that by mid-2018 Windows 10 would be installed in 1 billion devices. Now the execs are retracting their claim and conceding that this will not be a possibility. They still expect to meet the 1 billion target but are revising the set time frame.
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Microsoft had the following to say regarding the matter: "Windows 10 is off to the hottest start in history with over 350m monthly active devices, with record customer satisfaction and engagement. We're pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices.
In the year ahead, we are excited about usage growth coming from commercial deployments and new devices -- and increasing customer delight with Windows." The original target was set at Build 2015 by Microsoft Windows and Devices chief Terry Myerson. The 1 billion target market was not restricted to PCs and Tablets which were certainly expected to be the majority but it also included Windows Phones, X Box gaming consoles and conferencing systems to name a few other. One possible hindrance in achieving the target could be the downfall of windows phone.
They were certainly expected to add to the numbers but since April 2015 they aren’t expected to help a lot and hence aren’t going to receive too much attention by Microsoft in 2016. Despite this a Surface Phone akin device is expected to make its appearance in 2017 according to rumor. It will be target specifically at the business market to show off Microsoft’s Continuum feature.
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But to fulfill the 1 billion device target Microsoft has been cajoling Windows 7 and 8.x users to switch to windows 10 through offers of free upgrades which end on July 29.