The real life Iron Man just laid down how it is going to be with Tesla going forward in his "Master Plan, Part Deux."
Elon Musk thinks ahead like no other founder. His visions of what he wants to accomplish are planned years in advance. 10 years ago he proclaimed a simple master plan for Tesla Motors, now named just Tesla.
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Musk's plan from the beginning was to create a low volume car, which would necessarily be expensive (Tesla Roadster). Use that money to develop a medium volume car (Model S & Model X) at a lower price and use that money to create an affordable, high volume car (Model 3).
Elon Musk also said back then that Tesla would provide solar power. "No kidding, this has literally been on our website for 10 years," he writes in his Master Plan Part Deux.
The first part of Musk's blog post on Tesla explains his candidly his thinking behind creating Tesla Motors. "The reason we had to start off with step 1 was that it was all I could afford to do with what I made from PayPal. I thought our chances of success were so low that I didn't want to risk anyone's funds in the beginning but my own," says Musk about the early days of Tesla Motors.
The future of Tesla goes beyond cars. Musk plans to develop a a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app. He says that this only works if Tesla merges with SolarCity.
Musk also plans to build a Tesla electric pickup truck, electric busses and electric trucks. "We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate," explains Musk.
Another big topic for Elon Musk is autonomy. Self-driving vehicles are the future as they are safer says Musk. Tesla got a lot of undeserved criticism for the death of Model S driver using Autopilot.
Elon Musk vision of autonomous driving is "When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere. Once it picks you up, you will be able to sleep, read or do anything else enroute to your destination."
Self-driving will also enable Tesla owners to share their car and make money while not using it. It is working as an Uber all by itself.
"Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not," argues Musk.
Elon Musk summarizes his new Tesla Master plan like this:
Create stunning solar roofs with seamlessly integrated battery storage
Expand the electric vehicle product line to address all major segments
Develop a self-driving capability that is 10X safer than manual via massive fleet learning
Enable your car to make money for you when you aren't using it
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Musk's plan makes a lot of sense in many ways. It is also very grounded, not like his Mars mission plans. The TSLA stock has not reacted yet to Musk's new plans for Tesla. Shares of Tesla ended in after hours trading at $229.25, up 0.39%.