Pokemon Go servers suffered a major outage again last evening.
Pokemon Go developer Niantic is in desperate need for a crisis manager. The Pokemon Go servers have been down again last evening and are still flaky now. Thousands of frustrated Pokemon Go trainers have taken to reddit to complain. They want Niantic to give them an update when the servers will be fixed. The communication between the company and Pokemon Go players is almost non-existing, which enrages the community even more.
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A probable fake "Long overdue apology" posted on reddit by an unverified user "NianticLabsInc" gets a lot of attention right now. It summarizes the issues that Niantic needs to resolve. The post says "Unfortunately, we have been dedicating a great deal of time and effort into keeping the servers running. This resulted in us not being transparent about many issues with our extremely valued users."
Update: The reason for the Niantic's lack of PR is that their PR and Marketing manager is on maternity leave. She gave birth just two days after Pokemon Go launched.
This is why Niantic needs someone right away to communicate with players of Pokemon Go. Right now the community itself finds out if the servers are down. Niantic at least needs to offer status page. More so the company needs to communicate a timeline until when the issues get resolved.
"Our team is still small and Pokémon Go has grown much faster than we could have imagined," is another statement in the apology to Pokemon Go players. I have mentioned this before. Despite Nintendo and the Pokemon Company in the back, Niantic is a startup, with limited resources. Apparently nobody believed that this game would be that huge. Just in February, Niantic raises a misely $5 million to add to the $20 million raised before.
Another post on reddit that got a lot of up-votes is titled "Niantic, your silence is unacceptable." The poster is not even complaining about server issues, but about the bugs of the Pokemon Go game play itself. There is so much more to fix for Niantic going forward. They need the feedback of trainers, especially the power users to make Pokemon Go great (again?).
Every smart software company leverages the community of users for bug fixing. Apparently the closed beta of Pokemon Go was not long enough. Ingress should have prepared Niantic for prime time, but apparently the scale of Ingress was not large enough to serve as blueprint for Pokemon Go.
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It especially the Pokemon Go enthusiasts that get hit the hardest. People organize events around Pokemon Go that fall apart when the servers fail. A redditor posted about a Pokemon Go event where 1,000 trainers showed up for. Then the servers failed. End of the event.