The Japanese Pokemon fans can finally play Pokemon Go.
The Japanese version of the game app Pokemon Go was released on July 22, 2016. Japan McDonalds' 3,000 restaurants in Japan will be turned into Pokemon gyms in collaboration with the fast-food chain. Niantic signed McDonald's as the first sponsoring partner for Pokemon Go. This will be a huge revenue driver for the company going forward.
The launch in Japan was set for July 19, but then the date leaked and Niantic postponed to launch fearing for its servers. On Friday the company finally pulled the trigger bringing Pokemon Go to Japanese consumers. It is likely that Japan will top the engagement in the game world-wide. They got Pokemon noodle soup, do we need to say more.
After a silence of 5 days, the official Pokemon Go Twitter account announced the launch of Pokemon Go: "Trainers in Japan, thank you for being patient. Pokémon GO is now available to download in Japan!"
We have reported earlier that Pokemon Go trainers are very frustrated over the lack of communication from Niantic about server availability and roadmap fixing bugs. One of the reasons for the missing PR is that the person responsible is on maternity leave.
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Pokemon Go launched on July 6. The huge viral quality of the augmented reality game came as a surprise blowing out the server infrastructure several times since then.