By now you've probably read that when Pokemon Go launches in Japan, it is going to be tied to McDonald's for marketing purposes. That has led many people to wonder if there is a way for the extremely popular mobile game to sync up with any businesses in other countries, particularly the United States.
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Location analytics firm Placed looked into where people are playing the game more frequently thanks to data gathered from users. The company used the information gathered from its opt-in audience to find out where people who played Pokemon Go shopped, ate, and played.
It shouldn't be surprising that Hot Topic is the most popular place according to data, though it might be surprising that the top restaurant is Red Robin. GameStop, Victoria's Secret, Fred Meyer, Buffalo Wild Wings, Cold Stone, and In-N-Out Burger also made the list.
There are also some businesses that people don't tend to frequent, including Food Lion, Publix, Cracker Barrel, Bed, Bath & Beyond, The Home Depot, and Marshall's. Basically, all the places that a soccer mom would shop aren't included.
With Pokemon Go downloads currently at about 30 million globally and $35 million in revenue, there is a lot at stake for any company that decides to partner with them. What will this partnership look like - lures on locations, special Pokemon only available to customers? Or will it simply be a place for someone to go and get Pokemon Go branded merchandise? The future is wide open.