Lately, it seems like Pokemon Go's dominance of the mobile app world has been all people are talking about - and that isn't wrong. In fact, that app's meteoric rise has taken the toll on other mobile game developers like Supercell, according to the firm Placed. Supercell is the company behind Clash Royale and Clash of Clans, both of whom will likely lose money thanks to Niantic's Pokemon Go.
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Vine, Tinder, Tumblr, and Clash of Clans are the apps that are most popular for Pokémon Go players. Some of these apps could suffer. But some could also benefit.
“With a finite amount of storage on the smartphone and time in a consumer’s day, Pokémon Go’s rise comes at the expense of other gaming applications,” said David Shim, the founder and CEO of Placed, in a statement. “With the Pokémon trainers not only hunting for Pokémon, but also dates, one could imagine an uptick in connections with the ultimate ice breaker, what gym do you belong to?”
Place found that those two aforementioned apps are at the highest risk of losing players, money spent, and downloads. Over 10% of players who have Pokemon Go installed also have one of those games, according to Venture Beat.
“Nintendo and Niantic have brought the gamers outdoors and into the physical world,” said Jim Watson, the senior vice president of strategy and operations at Placed. “[Virtual reality] has generated significant buzz over the last 12 months, but limited consumer adoption. Pokémon Go has delivered almost instantaneous awareness and adoption with its novel use of augmented reality.”
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Other gaming apps are also a lot less likely to see users spending money or playing.