VW allows an American name for the new crossover to be offered by the company.
A new mid-sized crossover vehicle will be introduced by Volkswagen in the next year. The company has offered the North American Team of experts to pick the name of this new car. This is the first time that a VW will be given its name by an American company.
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According to the CEO of VW, a committee in Germany would have decided the new name for the new crossover. It would have followed a name starting with “T” like that of Tiguan and Touareg which are other crossovers by company.
However the new crossover that is going to be introduced by the huge emission scandal will have a bullish name with really easy pronunciation. According to Automotive News, it would be an American-Style name perfectly suited for a new crossover.
Volkswagen is certainly on the path of recovery for the lost dignity. This is the first time that the company has moved its various operations to the North American region. The head of VW brands Woebcken has new plans in his minds.
This is the first time that the company will follow oversees purchasing engineering, product development and manufacturing sales along with marketing in the American region. These functions will be carried under a single unite and executive in North America.
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According to Woebcken, the company will have to be innovative for the long run. The company has a long road ahead in the future to gain the lost honor and sales. The company will have to look for various tactics in order to get further profitable growth.
The company will have to address the unrest among dealers and owners that has settled pretty deep after the diesel emission scandal. Woebcken hopes that there can be a possible hope by implementing serious solutions and strategies.