Apple Can't Do What Elon Musk Did And Switches Focus To Self-driving Car Software

Posted: Jul 29 2016, 7:41am CDT | by , in News | Apple


Apple Can't Do What Elon Musk did and Switches Focus to Self-driving Car Software
Photo Credit: Getty Images

The Apple Car might just be autonomous driving software system as Apple apparently can't build a car in the near future.

The Apple Car project Titan is undergoing a restructuring and possible shift in focus. Apple has never revealed what their plan was, but from the outside it looked like they are building an electric car. According to a new Bloomberg report, Apple is now focusing on building an autonomous driving software. The company hired QNX founder Dan Dodge. He worked at BlackBerry in the car software group after the company acquired QNX in 2010. Dodge knows how to build software for big car companies like Ford.

The Apple car project is now led by Bob Mansfield, who left the day-to-day work at Apple. Now he is back to led this possibly critical future product segment for Apple. Apple is seen to develop a solution that is basically a next generation Uber. No drivers needed. Software is driving and organizing the the personal transport in urban areas. 

The only problem for Apple is that everybody wants a piece of that action. Uber and its competitors and also Tesla. Elon Musk's company has the chance to become one of the major suppliers of self-driving cars. The difference to Apple is that Tesla can deliver the whole system and not just the software.

The inability of Apple to build its own car, will likely lead to Apple buying a car maker.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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