Facebook announced it is standing up against ad blockers and has already changed its software settings.
Facebook is changing its settings so ad blockers cannot work anymore. On Tuesday the social media giant announced the changes. Facebook will make sure the ad blocking software’s will not work on their site anymore.
Don't Miss: Nintendo Switch: Everything You Need To Know
Ad blocking software was already useless on the Facebook app, but now they will even be jammed on the desktop websites. Blocking ad blockers is not the only change taking place at Facebook.
The social media site will make it easier for users to choose which ads they prefer to see and which they don’t. The Facebook ad preferences tools will be updated and will allow more personalization of experiences. Now users will be able to remove themselves from specific customer lists.
Back in January 2016, Facebook had mentioned the danger of ad blockers. How the new ad blocking tech has been jeopardizing their revenue from time to time, especially on desktop PCs. However the use of Facebook on desktop had already been declining.
Even the ad chief of Facebook Andrew 'Boz' Bosworth stated the new move has more implications in their general philosophy. Not just their economic incentives.
According to Boz, they really believe in making the experience better. They want to take a stance on how the social site is delivered to users. The new move will hopefully give users more freedom to change settings and have no need to block ads.
Signing up to Facebook is free, but it also allows advertisers to be able to see your data. The advertisers then target you. So basically people pay for their presence on the social media site through their demographics and interests. But the ad blocking tools were upsetting the balance and have thus been eliminated from the equation.