McDonald’s is taking out the fitness trackers that went along with its Happy Meals. There is a reason behind this though.
McDonald’s is going to remove the Step-It activity trackers from its happy meals. There have been issues with dermatitis among those who chose to wear these fitness trackers. The decision was taken abruptly and with due protocol.
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It was not a forced step taken by McDonald’s but one which it took with full cognizance. The fact that the fitness tracker bands led to skin irritations among a small minority of the buyers of Happy Meals was enough of a conscience-shaker for McDonald’s.
According to a spokeswoman of the largest fast food franchise in the world, the clientele of McDonald’s was worth everything, hence the administration was proceeding with the radical step of taking out the fitness trackers from its Happy Meals.
"We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band," company spokeswoman Terri Hickey told CNN in a statement. "Nothing is more important to us than the safety of our customers and we are fully investigating this issue."
The problem is being investigated by McDonald’s too. The number of people who suffered from dermatitis issues is still an unknown figure.
A mother wrote on Facebook that her kid was burnt while playing with the Happy Meal toy. Her post attracted 100,000 others who all sympathized with her and blamed McDonald’s for the lapse in good judgement.
The fitness trackers came in half a dozen bright hues. They were to be distributed along with the Happy Meals for a month’s duration in the United States and Canada.
These fitness trackers were basically pedometers that counted the number of steps taken by the wearer. A promo video clip of this tracker also came out which showed two girls engaged in all sorts of games in order to increase the number of steps taken.
The question is, was this a health craze drive or just a clever marketing ploy by McDonald’s. The packing of fitness trackers along with Happy Meals means that physical activity is being promoted as the ideal thing.
Instead of just attaching a bonus meal item with these Happy Meals, McDonald’s chose to put in fitness trackers in its packages. This shows a better and more wiser approach by the owner of the Golden Arches brand.
As for the kids, who normally enjoy the Happy Meals, they like to be competitive and would probably excel in increasing the number of steps they walked or ran as shown on the tracker.
However, another mental health expert said that this strategy would not work in the long run. Children also tend to get fed up with novel trinkets after awhile.
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This is thus just a novel gimmick used by food manufacturers in the art of selling their highly palatable products which have little or no nutrition in them.