To commemorate Tim Cook’s fifth year as CEO of Apple as well as the fact that the company has produced a billion iPhones, Tim Cook gave an interview to the Washington Post. The interview takes the shape of a goodwill piece with a few snippets about Apple and himself that Cook decided to dish out.
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Cook revealed that in the case of the San Bernardino iPhone the company decided to not unlock the phone despite spending a significant time figuring out a way to do just that because Cook felt that the technique would be exploited and it would be difficult to handle the backlash.
He used the following words to justify his stance “the risk of what happens if it got out, we felt, could be incredibly terrible for public safety." Cook revealed that the company did not acquire for revenue but to gain access to talent or intellectual property and therefore the $3 billion purchase of Beats Electronics was done not for the healthy stream of profits it generated but in fact for its streaming platform.
Cook told the Washington Post that this acquisition enabled Apple to get its own music service out sooner than it would have been possible otherwise. The decision to make more original audio and video shows such as the planet of the Apps depends upon whether they would become the catalysts for pushing apps as the future of television.
He wasn’t very keen to discuss the company’s tax status in Europe and claimed that Apple received no preferential treatment in Ireland which is in contrast to the EU’s view on the matter. The EU has opened up an investigation against Apple and the deal it made with the government when Apple Ireland was set up in 1991.
But there is surely something going on considering the fact that Apple chose to direct two thirds of the profits it earned in 2014 to Ireland. Cook statement that where you "create value is the place where you are taxed," makes us wonder if he thinks whether US taxes are the only ones worth paying.
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Cook has denied the murmurs which claimed that Apple wasn’t as up to speed as Facebook, Google and Amazon when it came to Artificial intelligence. Cook also revealed that Apple was busy making a lot of headway when it came to developing technology focused on augmented reality.