The IFA is not just a consumer electronics show anymore. The IFA 2016 is bigger than ever and adds IFA Global Markets as new B2B marketplace.
The IFA 2016 kicks off in Berlin next week. Samsung, LG, Sony and other consumer electronics companies use the show as stage to unveil new gadgets for the fall. The IFA 2016 is though much more than just a consumer electronics and home appliances show.
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The IFA 2016 is bigger than last year and adds new B2B marketplace and brings back again IFA TecWatch startup exhibition.
Products on display will range from TV, audio and smart home, to smartphones, wearables, 3D printing, automotive, robotics, telecommunications and IT, from electrical wholesale to small appliances.
Last year the IFA generated more than 4.35 billion euros in orders. No other trade show worldwide brings so many distributors, buyers, industry representatives and media together from around the world at this ideal time of the year.
IFA will for the first time open a new additional area outside the ExpoCenter City exhibition grounds: STATION Berlin 2016. IFA Global Markets is aimed exclusively at professional visitors and in particular provides a central trading platform for buyers and dealers, bringing together suppliers, component manufacturers, OEMs and ODMs with potential customers and partners in the CE and Home Appliances industry.
Over 300 exhibitors, including from China, Denmark, Germany, France, Japan, Korea, Austria, Poland, Slovenia, Taiwan and Turkey, will present their latest product highlights and services at the 10,000sqm exhibition space, including LG Electronics and Zerotech, a leading drone manufacturer.
Dr. Christian Göke, CEO of Messe Berlin: "The growing number of innovations and products at IFA has prompted us to create additional exhibition space outside the ExpoCenter City this year – IFA 2016 will be the biggest ever."
More than 40 exhibitors from 15 countries will present their latest products, services and solutions for the smart home in the new 3,000sqm exhibition area of Hall 6.2. In addition, the smart home will be represented and visible at the booths of some 150 partners, including all the important global brands and major exhibitors.
More than 70 start-ups and 100 companies, research institutions, universities and associations will reveal the future direction of technology at IFA 2016. In the 3,000sqm Exhibition Hall 11.1, IFA TecWatch, the “idea exchange” for tomorrow's markets, will present innovations and the latest product solutions from all areas of consumer and home electronics. The TecWatch Forum at the centre of the hall will enrich the exhibition with a supporting program of fascinating lectures, panel discussions and presentations.
Young entrepreneurs have a firm place in the IFA TecWatch Hall. For the third time, the Bundesverband German Startups e.V. is in close cooperation with the IFA organizers to present five exciting theme days, the so-called “Start-up Days”.
Each of the five Start-up Days will feature a group of young entrepreneurs presenting their product ideas. In addition, the founders will present their technology and marketing concepts on the stage at the TecWatch Forum each afternoon.
It sounds almost too much what the IFA 2016 is offering. To top things off, there is a line-up of keynotes about smart kitchen, connected cars, virtual reality and IoT. If that is not enough, there is also a concert series featuring popular bands including Wanda, Fanta 4, and Fettes Brot.
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