Women Play More Mobile Games Than Men

Posted: Aug 30 2016, 8:03am CDT | by , in News | Technology News


Women Play More Mobile Games than Men
Photo Credit: Getty Images

For the majority of the time that computer and video gaming has existed, people have tended to regard it as a pastime that is mainly taken up by young men. This may have been a true depiction of the situation in previous years, but the rise of mobile phone technology – which has brought about a concomitant rise in games for mobile devices – has seen more women start playing games and mobile game developers starting to target them as a whole new demographic.

The percentage of the overall gaming demographic that is female has been steadily rising over the last few years, and by 2015 women made up almost half of the worldwide numbers – at 48 percent – and more than half of the UK numbers – at 52 percent. This represents a phenomenal rise within an industry where the user base was very male-dominated for years, but it is not the case that women are playing all of the games out there on the market to the same sort of degree. It is not console gaming that women are embracing in increasing numbers, it is games that can be played on mobile devices like phones and tablets – with a big part of the appeal of these games to the female audience seeming to be the fact that they can be played during spare moments in the working day. Gaming on consoles required the player to stay at home for hours on end in order to be able to play, which made it inherently more appealing to teenage boys, whereas mobile games can be more easily fitted into working and social lives . This has not just made mobile gaming popular with women, at has introduced gaming to a wider audience overall – as gaming on phones and tablets is now overtaking console gaming in terms of user numbers.

There is no question that women represent an important audience to the makers of mobile games though, as they now represent to big a slice of the customer base to be ignored. There is considerable debate as to the extent to which the gaming industry is seeking to cater to female players – as popular puzzle games like Candy Crush are seen by many as being female-oriented, due to their social and collaborative aspects – but other observers view the industry as a whole as being slow to pick up on this and produce more games that combine gaming and interactive social elements. It can be a difficult quandary for the games industry as games that are seen as being traditionally male can also appeal to female players – and vice versa – indicating the dangers of stereotyping by gender. One industry that does seem to have been able to produce female-friendly games without falling into this trap is the casino one, as online bingo has capture a female audience with a combination of betting and chatrooms where friendships can be forged, while slots games such as The Fairest of Them All targeted at women have also proven to be immensely popular with this demographic. Thus it is possible that the industry as a whole can learn something from how casinos have reached women.

In conclusion, there is no doubt that more and more women are playing mobile games, and the industry as a whole is likely to be altered by this.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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